In recent years, the development of the air-conditioning industry has been facing the pressure of high inventory, destocking is the main theme of the development of major air-conditioning enterprises. Although the cold year of 2016 has shown signs of recovery, the situation is still grim. In the summer high temperature days, air-conditioning inventory began to show a sharp decline.

It is worth noting that the Aux Air Conditioning, which has been focusing on the manufacturing industry for 22 years, has already gained insight into this opportunity, and has been fully promoting destocking since the beginning of the year. The reporter learned from the official channels that, as of now, Oaks has ushered in the lowest water level in history, and the overall inventory has fallen below 10%.

E-commerce platform has obvious development advantages

In terms of destocking, the performance of the Oaks air-conditioning e-commerce platform is remarkable. During the 6.18 e-commerce promotion that the giants gathered, the sales of Oaks air-conditioner broke through 300 million yuan. It won the sales champions of air-conditioners of Jingdong, Tmall and Suning Tesco, and won the "Triple Crown". Reputation. According to the online data of third-party market monitoring institutions, Oaks has created three new records in the air-conditioning industry this year: the number of e-commerce is the first, the growth rate of domestic sales is the first, and the growth rate of export shipments is the first.

According to the statistics of online statistics of the industry, in the online market share of major air-conditioning brands in 2015, Oaks air conditioners accounted for 15.7%, ranking second, only 2% difference from the first. In 2016, only from January to June, Oaks air-conditioning domestic sales increased by 36.5%; 2016 cold year e-commerce shipments increased by more than 100%; July industrial production totaled 9.7% year-on-year, the total output of Oaks 730,000 sets, an increase of 83%. It can be seen that the Oaks e-commerce platform has obvious development advantages and holds a leading position.

Channel change to meet new turning points

In recent years, home appliance giants have integrated industrial structures, actively expanded the industrial chain, launched diversified marketing, and tested cross-border cooperation. Since March 2016, the average price of air conditioners has started to fall back from the same period of last year, and the price war of the air conditioner industry for one and a half years will be changed into a value war. For the air-conditioning industry, a new turning point has arrived.

In the face of a new inflection point, Oaks focuses on quality, continuous innovation, through brand cohesion, product competitiveness, promotional combat, service perception, and the comprehensive integration of public influence, so that the brand value continues to improve.

With the reduction in inventory, the air-conditioning market is experiencing a butterfly change. Only by grasping the changes in user demands and keeping up with the speed of user thinking can we maintain communication with users in the first time and create value for users. In the face of a new turning point, Oaks also believes that the real channel change is customer-oriented, focus on digestion, price benchmarking, and effectively protect the interests of dealers. In this regard, as the leading brand in the new market pattern, Oaks is innovative and innovative, and actively deploys new channels, which is different from the past “only channel wins” era, further expanding new markets and opening up new futures.